Industry Genius
Inventions and People Protecting the Climate and Fragile Ozone Layer
Stephen O. Andersen and Durwood Zaelke
80% discount on this titleJuly 2003 192 pp 234 x 156 mm
paperback
ISBN 978-1-874719-68-7
£14.95 £2.99
The inventive genius behind technological breakthroughs by ten global companies including Alcoa, DaimlerChrysler, Honda, ST Micro and Visteon. Readers will gain understanding and insight into how cutting-edge technology is helping protect the climate and/or the ozone layer, while contributing to the company's bottom line.
"This is great stuff. Extraordinary results when the genius of industry is turned loose on what to some may seem like an insoluble problem like protecting the Earth's climate."
Jonathan Lash, President, World Resources Institute
LISTEN TO AN INTERVIEW WITH CO-AUTHOR DURWOOD ZAELKE
(Real Audio format. To download RealPlayer, go to www.real.com )
This book presents the inventive genius behind technological breakthroughs by ten global companies including Alcoa, DaimlerChrysler, Honda, ST Micro and Visteon. Readers will gain understanding and insight into how cutting-edge technology is helping protect the climate and/or the ozone layer, while contributing to the company's bottom line. Each chapter chronicles the challenge and triumph of invention, introduces the engineers and executives who overcome conventional wisdom, and demonstrates the contribution these companies are making to environmental protection. In full colour and crammed with graphics to illustrate the creative process of technological breakthroughs, the book is accessible and informative. The genius of these ten companies will inspire the engineer, the policy-maker, the student, the environmentalist, the CEO and the investor alike.
This is great stuff. Extraordinary results when the genius of industry is turned loose on what to some may seem like an insoluble problem like protecting the Earth's climate. The ten featured companies are reducing energy and pollution with smart strategies and innovative technologies. They have chosen to be leaders, but think what they could accomplish if the politicians showed equal leadership and gave these companies and their competitors incentives to transform our economy from the biggest source of greenhouse gasses to the biggest source of climate solutions.
Jonathan Lash, President, the World Resources Institute
There is a lot about the people behind the projects, and their determination to succeed. The book is very well produced. The presentation makes use of many excellent illustrations… There is a great deal of useful background information, and the book is well annotated with footnotes. However it is read, this book gives fascinating insights into the product development process, and clearly displays that'genius' is at least 90% hard work and determination.
International Journal of
Refrigeration 27 (2004)
Preface: The genius for the next generation
Richard H. Truly
This item available in PDF format for free download 
This item available in PDF format for free download Foreword: Just when Earth needed genius
Jacqueline Aloisi de Larderel
This item available in PDF format for free download
This item available in PDF format for free download Introduction
Stephen O. Andersen and Durwood Zaelke
1. Alcoa Aluminum: Putting energy in the bank
2. Aviation Partners: The future is on the wing
3. DaimlerChrysler: The champagne of natural refrigerants
4. Energy Star: Money isn’t all you’re saving
5. Japan’s F-Center for developing greenhouse gas alternatives: Sustainable living through better chemistry
6. Honda: Dream and it will happen
This item available in PDF format for free download
This item available in PDF format for free download 7. Seiko Epson: Some day all products will be made the Epson way
8. ST Microelectronics: Turn on, plug off
9. Trane: It’s about making green
10. Visteon: Superintegration™ proves “simple is better”
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Alcoa: "Putting Energy in the Bank" Shifting a century-old engineering paradigm from process optimization toward sustainable production with big financial and climate benefits. |
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Aviation Partners: "The Future is On the Wing" A "dream team" of retired engineers challenged the conventional wisdom of aerodynamics with Blended Winglets that increase the fuel efficiency an astonishing 7%-now a joint venture with Boeing will retrofit the global aircraft fleet. |
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DaimlerChrysler: "The Champagne of Natural Refrigerants" Engineer advocates of air conditioning with natural carbon dioxide refrigerant energized the motor vehicle industry to protect the climate with higher fuel efficiency and lower greenhouse gas emissions. |
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Energy Star®: "Money Isn't All You're Saving" State-of-the-art marketing in this government branding program promotes energy-saving appliances with empowered customers, rewarded companies, and the clout of government procurement. |
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Japan's F-Center for Greenhouse Gas Alternatives: "Sustainable Living through Better Chemistry" Designing "sustainable chemicals" safe for the ozone layer, climate, and ecosystem in a collaboration of chemical industries and the Japan Ministry of Economy, Trade and Industry. |
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Honda: "Dream and It Will Happen" Engineers merge cutting-edge combustion, electric, hybrid, fuel cell, advanced materials, aerodynamic, and regenerative technology for Earth-friendly products that deliver the triple bottom line. |
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Seiko Epson: "Someday All Products Will Be Made the Epson Way" Striving for sustainable manufacturing and a world where the kinetic energy of keystrokes and motion powers portable computers, cell phones, and personal entertainment systems. |
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ST Microelectronics: "Turn On, Plug Out" Using the power of semiconductors to eliminate energy waste in battery chargers and other consumer products-dramatically cutting electricity consumption. |
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Trane: "It's about Making Green" A breakthrough in energy efficiency for building and process air conditioning chillers raises the bar on environmental performance and cost savings. |
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Visteon: "Superintegration™ Proves Simple Is Better" A fresh design integrates flexible electronic circuits to reduce materials, space, and weight and at the same time improve the reliability and energy efficiency of automobiles. |
Durwood Zaelke (left) is the founder and past President
(1989–2003) of the Center for International Environmental Law in Washington, DC,
and Geneva. He currently is the Managing Partner in the Washington office of
Zelle, Hofmann, Voelbel, Mason & Getty, as well as the founder and Director
of the International Environmental Law Program at American University’s law
school, and the co-founder and Co-Director of the Program on Governance for
Sustainable Development at the Bren School of Environmental Sciences and
Management, University of California, Santa Barbara. He is the author of
International Environmental Law and Policy (with Hunter and Salzman;
Foundation Press, 2002), which has been used in more than 110 universities
around the world. Mr. Zaelke is a graduate of UCLA and Duke Law School.
Stephen O. Andersen (right) is Director of Strategic Climate Projects in the US EPA Climate Protection Partnerships Division where he specializes in industry partnerships, international cooperation, and environmental performance incentives. Previously, he was Deputy Director for Stratospheric Ozone Protection. Prior to joining EPA, Dr. Andersen was professor of environmental economics at College of the Atlantic and University of Hawaii and has also worked for consumer, environmental, and environmental law non-governmental organizations. He is the author of Protecting the Ozone Layer: The United Nations History (with Sarma; Earthscan Publications, 2002). Dr. Andersen has a PhD in Agricultural and Natural Resources Economics from the University of California, Berkeley.
The editorial team on Industry Genius were:
- Stephen DeCanio (University of California)
- Yuichi Fujimoto (representing Japan Industry Associations)
- Margaret Kerr (Consultant)
- Alan Miller (Global Environment Facility)
- Tetsuo Nishide (Japan Ministry of Economy, Trade, and Industry)
- Paul Tebo (DuPont)
- Michael Totten (Conservation International)
- Dick Truly (National Renewable Energy
Laboratory)