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Inspirational Guide for the Implementation of PRME

Placing Sustainability at the Heart of Management Education

By PRME (Principles for Responsible Management Education)

Since the inception of the United Nations Global Compact-sponsored initiative Principles for Responsible Management Education (PRME) in 2007, there has been increased debate over how to adapt management education to best meet the demands of the 21st-century business environment. While consensus has been reached by the majority of globally focused management education institutions that sustainability must be incorporated into management education curricula, the relevant question is no longer _why_ management education should change, but _how_.

Although the PRME initiative is set to increase to 1,000 signatories by 2015, it is equally important for PRME to cultivate actively engaged participants. Therefore, the next step is for current participants to transition from a global learning community to an action community. For this purpose, the PRME Secretariat invited a small group of experts to coordinate an Inspirational Guide for the Implementation of PRME which was presented at the 3rd Global Forum for Responsible Management Education, the official platform for management-related Higher Education Institutions (HEIs) at both the Global Compact Rio+20 Corporate Sustainability Forum and the UN Conference on Sustainable Development – Rio+20 – in June 2012 in Rio de Janeiro. The Guide answers the most frequently asked questions concerning the implementation of PRME by highlighting real-world examples from the most engaged signatories.

The exercise has proven successful, and this publication features 63 case stories from 47 institutions, representing 25 countries across Asia, Oceania, the Americas, Europe, the Middle East and Africa. They are the real actors in this effort, and their stories are truly inspirational. Their experiences are classified into six sections, which address the Six Principles of PRME (Purpose, Values, Method, Research, Partnership, and Dialogue) as well as important related aspects, such as how to get started, how to successfully report on PRME adoption, and so on. The full richness of experiences set forth in this Guide is captured only by reading the wealth of innovative practices found in each case.

Introduction to the Inspirational Guide

Section 1: Strategy and change: fostering a sustainability culture centred on PRME
Introduction

The buying in argument: How PRME can be used to enhance competitive advantage

Australian School of Business, University of New South Wales, Sydney, Australia

Deusto Business School, University of Deusto, Madrid, Bilbao, San Sebastian, Spain

University of Applied Sciences HTW Chur, Chur, Switzerland

Seattle Pacific University School of Business and Economics, Seattle, Washington, United States

Cranfield School of Management, Cranfield University, Bedford, England, United Kingdom

EGADE Business School, Tecnológico de Monterrey (ITESM), Monterrey and Mexico City, Mexico

How to get started? The process of decision making related to participation in PRME

Bentley University, Waltham, Massachusetts, United States

Copenhagen Business School, Copenhagen, Denmark

DePaul University, Chicago, Illinois, United States

How change can be incentivised from the top (and other important roles of leadership)

Aarhus University, Business and Social Sciences, Aarhus, Denmark

University of Dubai, Dubai, United Arab Emirates

Which are the best ways to embed PRME in the institution/programme’s organisational culture?

Ashridge Business School, Berkhamsted, England, United Kingdom

Sabanci University, Istanbul, Turkey

Babson College, Babson Park, Massachusetts, United States

Practical ways to establish a multidisciplinary (and/or multi-stakeholder) PRME task force across the campus

Bentley University, Waltham, Massachusetts, United States

Thunderbird School of Global Management, Glendale, Arizona, United States

How to encourage and/or implement local community and campus initiatives

China Europe International Business School (CEIBS), Shanghai, China

Euromed Management, Marseille, France

Section 2: Changing curricula and enabling faculty
Introduction
How to strategically adapt a curriculum to the PRME framework

Hanken School of Economics, Helsinki and Vaasa, Finland

Queen’s School of Business, Kingston, Ontario, Canada

Successful strategies for curriculum change

Copenhagen Business School, Copenhagen, Denmark

Seattle Pacific University School of Business and Economics, Seattle, Washington, United States

How to teach complex decision-making/problem-solving skills effectively

Griffith Business School, Brisbane, Queensland, Australia

University of Cape Town Graduate School of Business, Cape Town, South Africa

EGADE Business School, Tecnológico de Monterrey (ITESM), Monterrey and Mexico City, Mexico

How to enable faculty to integrate sustainability/responsible management topics into coursework and/or research

IEDC–Bled School of Management, Bled, Slovenia

How to adapt curriculum/content within respective subjects

Asian Institute of Management, Makati, Philippines

Australian School of Business, University of New South Wales, Sydney, Australia

Graziadio School of Business and Management, Pepperdine University, Malibu, California, United States

IAE Business School, Universidad Austral, Pilar, Buenos Aires, Argentina

Robert H. Smith School, University of Maryland, College Park, Maryland, United States

INCAE Business School, Alajuela, Costa Rica

How to introduce global issues

Griffith Business School, Brisbane, Queensland, Australia

Aarhus University, Business and Social Sciences, Aarhus, Denmark

Section 3: Learning environments conducive to responsible management
Introduction
How to develop effective experiential/service learning to support the Principles

Albers School of Business and Economics, Seattle University, Seattle, Washington, United States

Fordham University Schools of Business, New York, New York, United States

Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United States

How to build powerful learning environments that foster responsible management

Aston Business School, Birmingham, England, United Kingdom

CENTRUM, Centro de Negocios, Pontificia Universidad Católica del Perú, Lima, Peru

HHL – Leipzig Graduate School of Management, Leipzig, Germany

Rotterdam School of Management, Erasmus University, Rotterdam, Netherlands

Kyung Hee University School of Management, Seoul, Korea

How to find, produce and integrate case studies that promote PRME values

Richard Ivey School of Business, Western University, London, Ontario, Canada

Kozminski University, Warsaw, Poland

Section 4: Aligning PRME and research
Introduction
How to encourage sustainability research within the parameters of traditional academic career expectations/advancement frameworks
Audencia Nantes School of Management, Nantes, France

Euromed Management, Marseilles, France

University of Stellenbosch Business School, Bellville, South Africa

Section 5: Fostering PRME partnerships and constant dialogue
Introduction
How to increase advocacy for PRME/sustainability issues within the management community

Audencia Nantes School of Management, Nantes, France

La Trobe Business School, La Trobe University, Melbourne, Australia

How to engage with the business community to create partnerships

Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United States

Nottingham University Business School, Nottingham, England, United Kingdom

San Francisco State University College of Business, San Francisco, California, United States


How to engage with the broader community to create partnerships

ISAE/FGV, Curitiba, Parana, Brazil 

Nottingham University Business School, Nottingham, England, United Kingdom

Kozminski University, Warsaw, Poland

How to engage students with PRME

Hong Kong Baptist University (HKBU), Hong Kong, China

ESADE, Ramon Llull University, Barcelona, Spain

Section 6: Managing and consolidating PRME efforts
Introduction
How to translate PRME integration/adoption achievements into indicators and other measures for the purpose of evaluating progress

Ashridge Business School, Berkhamsted, England, United Kingdom

La Trobe Business School, La Trobe University, Melbourne, Australia

How to successfully report on PRME integration/adoption

Fundação Dom Cabral (FDC), Nova Lima, Minas Gerais, Brazil

Hanken School of Economics, Helsinki and Vaasa, Finland

Babson College, Babson Park, Massachusetts, United States

Moving forward – What is the role of business in society?

The American University in Cairo School of Business, Cairo, Egypt

The International Corporate Responsibility Conference (CR3+)

Appendices
Appendix 1: The Six Principles of the Principles for Responsible Management Education
Appendix 2: The Ten Principles of the United Nations Global Compact
Appendix 3: Co-editor biographies
Appendix 4: Case story contributors

The mission of the PRINCIPLES FOR RESPONSIBLE MANAGEMENT EDUCATION (PRME) initiative is to inspire and champion responsible management education, research and thought leadership globally.

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