Headwinds of Opportunity goes beyond a philosophical and academic discussion of business sustainability to offer strategic guidance on how to make all types of organizations function more sustainably while simultaneously, and crucially, improving their competitiveness. The book differs from others in the field in that it approaches sustainability as an innovation. It is informed by time-tested principles of innovation diffusion that can be effectively applied to drive change, placing considerable emphasis on the “how-to” aspects of sustainability improvement.
Headwinds of Opportunity breaks down into four basic root causes the barriers that are currently constraining society’s ability to function more sustainably; these are described collectively as “constraint headwinds”. In some cases, following these principles has changed an organization’s course so dramatically that the problematic headwinds have actually become a source of beneficial tailwinds. Multiple real-world case studies are provided that demonstrate the principles in action.
TIM LINDSEY is the president of Highlander Innovation Inc. He advises various private and public sector entities regarding how to drive and implement more sustainable practices, investments and innovations. He has over thirty-five years of experience helping organizations improve their sustainability performance in processes, products, and systems through more effective management of energy, water, land, materials and personnel.