“Headwinds of Opportunity” goes beyond philosophical and academic discussion of business sustainability to offer strategic guidance regarding how-to make all types of organizations function more sustainably while simultaneously improving their competitiveness. It differs from other references in that it approaches sustainability as an innovation – an innovative way of conducting business. The book is informed by time-tested principles of innovation diffusion that can be effectively applied to drive change. It places considerable emphasis on the “how-to” aspects of sustainability improvement and how they can be used to increase effectiveness.
TIM LINDSEY is the president of Highlander Innovation Inc. He advises various private and public sector entities regarding how to drive and implement more sustainable practices, investments and innovations. He has over thirty-five years of experience helping organizations improve their sustainability performance in processes, products, and systems through more effective management of energy, water, land, materials and personnel.