Values: How to Bring Values to Life in Your Business
Can business be values-led? Or are corporate values no more than a poster on the wall?
In this webinar, taking place on the very first World Values Day, one of the leading figures in ethical business will introduce you to the benefits of values in business.
Drawing on a range of case studies worldwide, including ‘profit with purpose’ business and social enterprise, Ed Mayo, author of new book Values: How to Bring Values to Life in Your Business, provides practical guidance on boosting business performance by harnessing values.
By unpacking what we mean by ‘values’ and ‘ethics’, and setting out a series of practical approaches, Ed Mayo, co-operative business leader and one of the creators of the international Fairtrade Mark, reveals why values are vital for business success.
He identifies the pitfalls and the potential of bringing values into the heart of an organisation, from a bank that responds to an ethical crisis, through to a fast-growing worker co-operative founded on the values of equality. How do you recruit for values? How do you build values into the supply chain? How do you put values at the heart of corporate governance?
The values that guide your business are not necessarily the ones that are written down or that you would expect. Find out more about the business that you are, and the business that you could be.
"Ed Mayo has played a leading role in almost every environmental and ethical business initiative over the last two decades." - Lucy Siegle, The Observer
This global event is essential for staff and directors in governance, HR, organisation development, corporate responsibility and anyone who wants to bring their values to work.