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The Italian Model of Management

A Selection of Case Studies

Edited by Luigi Serio

This book is an essential resource for facilitators seeking to help students develop their knowledge of management practice in Italy. It presents a collection of the best case studies and accompanying teaching notes from the Italian Association for Management Development (ASFOR) competition in 2014. The cases are written by teachers across many of the members of ASFOR in Italy, leading business schools, corporate universities and academia. 

Knowledge gained by professionals often remains implicit and is rarely shared. By grouping together the award-winning case studies in this volume, readers can gain an important insight into how management is conducted in Italy. This collection shines a light on management practices across several industries. The Italian economy differs from others in that it is one in which small and family-run businesses dominate, and the relationship between the private sector and public life is unique. As a result, The Italian Model of Management provides the opportunity for students to enlarge the Anglo-Saxon model and perspective of management, and to offer cross-cultural learning experiences, based on the distinction of a “Made in Italy” competitive advantage. 

Each case provides an engaging story, plots the strategic development of the organization in question, and is supported by online teaching guidance and teaching notes.

Foreword
Vladimir Nanut, President, ASFOR

Introduction
Luigi Serio, Referent for the ASFOR Annual Case Writing Competition

1. The heart of business in an Italian family firmthe Hotel Stella case
Alessandra Tognazzo, University of Padova, Italy
Paolo Gubitta, University of Padova and CUOA Business School, Italy

2. Performance appraisal at Telespazio: aligning strategic goals to people development
Silvia Profili, European University of Rome, Italy
Alessia Sammarra, University of L’Aquila, Italy
Laura Innocenti, LUISS Guido Carli University, Italy
Gabriele Gabrielli, LUISS Guido Carli University, Italy

3. UniQuest at UniManagement: Driving innovation through executive development
Corey Billington, University of Wyoming, USA
Rhoda Davidson, Surrey University, UK
Carmela La Cava, UniCredit Group, Italy
Atul Pahwa, Independent consultant, Switzerland

4. Designing a PPP beyond legal procedures: the case of Fahrenheit Resort
Niccolò Cusumano, SDA Bocconi School of Management, Italy
Giacomo Morri, SDA Bocconi School of Management, Italy
Veronica Vecchi, SDA Bocconi School of Management, Italy

5. Social business plan simulation: the case of Dynamo Camp
Clodia Vurro and Francesco Perrini, Università Commerciale “L. Bocconi” and SDA Bocconi School of Management, Italy

6. Strategy execution at Mediolanum Bank: a role play case study
Olga E. Annushkina, SDA Bocconi School of Management, Italy
Giorgio Invernizzi, Università L. Bocconi, Italy

7. Ametista
Antonella Moretto and Margherita Pero, Politecnico di Milano, Italy

8. Implementing a co-branding decision: the Magneti Marelli and Mopar case
Maria Carmela Ostillio and Chiara Solerio, SDA Bocconi School of Management, Italy

9. iGuzzini Illuminazione and the challenge of LEDs on the global market
Sara Paoletti, Istituto Adriano Olivetti (ISTAO), Italy
Stefano Grugnetti, Istituto Adriano Olivetti (ISTAO), Italy
Lorenzo Palego, Istituto Adriano Olivetti (ISTAO), Italy

10. After all the music. . . the repositioning of MTV Italia
Giulia Ferrari, SDA Bocconi School of Management, Italy
Dino Ruta, SDA Bocconi School of Management, Italy
Severino Salvemini, SDA Bocconi School of Management, Italy

Afterword
Elio Borgonovi, member of the ASFOR Annual Case Writing Competition evaluation committee

The collection has been selected by the Italian Association for Management Education (ASFOR).

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