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The Future MBA

100 Ideas for Making Sustainability the Business of Business Education

The Future MBA brings together 100 ideas on how to rethink management education in order to embed sustainability. This book acts as a creative toolkit for individuals working in management education on how to design new and innovative products, services, and experiences for the business school community with a focus on sustainability. 

What if we took a moment to stand back and look at the bigger picture? What would the business school of the future look like? Rather than a roadmap, the 100 ideas presented in this book are meant to be a source of inspiration in responding to these questions. Some ideas could be put into practice tomorrow, some would require a complete reassessment of the way we view business education, and others are meant to encourage more ideas…and more action, to turn management education into a key player in moving the sustainability agenda forward.

This inspirational book is jam packed with ideas, and is a call to action for students and alumni to push the boundaries of the impact that they and their business schools can have on creating a more sustainable world for all. A must-read for all students interested in the positive role that business, and business education can play in society. 

Liz Maw, CEO, Net Impact

As a huge fan of "10 Ways to Do X..." lists, I loved this smartly-packaged collection of ideas. Idea number 56, "A Series of Experiences" is representative—an idea that calls us to imagine how projects could replace classes as the building blocks of MBA programs in the future. The book will provide much inspiration to deans, faculty, and students alike to rethink the role of business education in modern society. The ideas suggested may seem too small for the challenge at hand, but that's exactly the point: through small changes in the classroom, in students' approach, and faculty pedagogy we can help to retool business education to be a positive force in society. 

Claire Preisser, Associate Director,The Aspen Institute

Rising to the challenge of making future growth sustainable and equitable will hinge on our ability to equip the next generation of graduates with the tools and the capabilities they need – as well as inspiring them around the many possibilities. Reorienting management education towards those goals will be vital. This book is an important contribution in that direction.
 
A persuasive account, packed with novel and interesting ideas, on how management education can further play its part in equipping the next generation of graduates with the skills, capabilities and – importantly – the confidence they need to meet our ever-growing sustainability challenge.
 

Paul Polman, CEO, Unilever

The Future MBA offers inspiring, yet practical, ideas to develop the responsible leaders of tomorrow. It is a must-read for all PRME signatories looking to transform management education, research and thought leadership globally, as well as any individual who is interested in contemplating the business degree of the future and gleaning inspiration for how we might make it a reality. 

Jonas Haertle, Head, PRME Secretariat, UN Global Compact Office

Giselle Weybrecht’s innovative and inspiring book is an excellent example of the practical application of concrete and sharp ideas on how to advance the sustainability agenda within business programmes. Redefining the purpose of business education and shifting its paradigm towards developing effective, efficient, and, foremost, socially responsible managers is of paramount importance. The Future MBA: 100 Ideas for Making Sustainability the Business of Business Education is a commendable blueprint for tomorrow’s management education and an extremely enjoyable read.

Eric Cornuel, Director General & CEO, EFMD

This book will excite a lot of people. For some, it's about putting business in wider context; for others, a rich source of advice on the future of management education; for still others, a call to lead from wherever you are in redefining how we do business. 100 strong ideas that together form a new map of critical thinking in the world of action.

Rich Lyons, Dean, Haas School of Business, University of California, Berkeley

In The Future MBA Ms Weybrecht redefines the boundaries of what is possible in business education, helping us to think beyond the long-standing customs and traditions of higher education. Read it and you’ll come away believing, as I do, that business schools will not only change to survive, they will innovate to become vital engines of sustainable business and global prosperity.

Dan LeClair, Executive Vice President and Chief Strategy and Innovation Officer, AACSB

Giselle Weybrecht’s new book is like a great brainstorming session: the good, provocative, ideas just keep coming. At Bard, we had the unique opportunity to be building, from the ground up, a new MBA in Sustainability in New York City at the very same time that Weybrecht was publishing her series behind The Future MBA. As a whole, the collection of short essays provides a comprehensive, holistic checklist for reinventing a graduate business education that can create positive social and environmental impact.

Eban Goodstein, Director, Bard MBA in Sustainability

Giselle Weybrecht's new book provides us with insights and ideas that will shape management education for many years to come. It's a blueprint for successful business schools in the 21st century.

Professor Dipak C. Jain, Director, Sasin Graduate Institute of Business Administration, Chulalongkorn University

The Future MBA: 100 Ideas for Making Sustainability the Business of Business Education brings together creative and inspirational thoughts and ideas on MBAs telling us what is wrong with the recent MBAs, and also offering us a perspective of an MBA programme to create the leaders that our world needs - “capable of changing business for the good of all”.

I fully agree with the relevance of questions such as “what impact do graduates have on the world around them?” and concepts such as “a shift from being focused on a single bottom line” and “considering the voices of various stakeholders”. Among the 100 ideas, the reader can find such interesting concepts as: reflection, mediation, impactful courses, long-term thinking, creative space, the retired MBA, rethinking the doctorate, ranking value (the measure of value will not be solely a quantitative one!), and change-makers in residence.

I strongly recommend this book to deans and directors of business schools, professors, experts at ranking institutions, policy-makers, and particularly to all students and candidates as it offers immense help in selecting an MBA, doctorate programme, or any management or leadership development programme.

Danica Purg, President, CEEMAN and IEDC Bled School of Management

If we want to change how business is done, we need to think about how business is taught. The Future MBA envisions new approaches to business school curriculum and culture aimed at preparing students to be resilient and thoughtful sustainability leaders. Full of practical ideas that can be implemented by students and educators alike.

Katie Kross, Managing Director, Center for Energy, Development, and the Global Environment, Fuqua School of Business, Duke University

Giselle Weybrecht’s The Future MBA: 100 Ideas for Making Sustainability the Business of Business Education is one of the most interesting professional books I have read in a long time, and hugely enjoyable. The vast majority of authors take as a given the institutional and regulatory constraints within which business schools have been operating, some for over a century. Refreshingly, Weybrecht sees business schools as potential change agents for a better world. Weybrecht’s new book is of interest not only to the business school community, but will be an eye-opener to many officials in government and international development agencies, who may discover new allies in their efforts to attain the UN’s Sustainable Development Goals.

Guy Pfeffermann, CEO, Global Business School Network

As evidenced by the 2015 Paris climate talks, UN SDGs, EU Circular Economy strategy and more, it is clear that the global sustainable development agenda has reached a vital crossroads. Giselle Weybrecht’s new publication is perfectly timed, in that she reminds us of an uncontestable truth: that in order to advance prospects for a more sustainable world, systemic change and innovation are urgently needed in business education, so that the passion, mindsets, skills and talents of the next generation of leaders are more effectively harnessed and developed. Her book challenges and intrigues in equal measure, such that any reader will surely embrace a number of her key ideas – and hopefully inspire new ways of thinking and doing among business school peers and colleagues.

Simon Pickard, Director International Programmes, ABIS - The Academy of Business in Society

1. The introduction

2. The lessons

3. The ideas

4. Now what?

5. 50 questions

GISELLE WEYBRECHT advises leading organizations in embedding sustainability, including the United Nations in Sustainability, the UN Global Compact, Principles for Responsible Management Education, UNESCO and business school groups such as AACSB and the EFMD. 

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