Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines the process that managers can undertake to effectively and successfully implement a strategy that will help them achieve competitive advantage through sustainable innovation of products, services and business models.
Offers new and important guidance to firms on how to effectively develop and implement sustainable business strategies
Grounded in academic experience, but readily accessible to a practitioner audience
Unique focus on stakeholder assessment, opportunity framing and capability building
Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services and business models.
Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services and new markets, and; promote competitive imagination of future products, services, and business models.
Chapter 1: What is a Sustainable Organization?
Chapter 2: Identifying Salient Sustainability Issues
Chapter 3: Sustainable Strategy and Competitive Advantage
Chapter 4: Building Logic: Core Business Proposition and Sustainable Value
Chapter 5: Building Motivation: Opportunity Framing of Sustainability Challenges
Chapter 6: Building Capacity: Critical Capabilities for Sustainable Innovation
Chapter 7: Sustainable Innovation at the Base of the Pyramid
Chapter 8: No Business is an Island
Sanjay Sharma's book is so important and could not come at a more important
time . . . [It] effectively integrates the work on stakeholder assessment,
opportunity framing and capability building into the sustainable business
context and offers new and important guidance to firms on how to effectively
develop and implement sustainable business strategies. It summarizes a lifetime
of experience and perspective that others in this emerging field will find very
useful and important.
Stuart L. Hart, S.C. Johnson Chair Emeritus in Sustainable Global Enterprise, Cornell University; author, 'Capitalism at the Crossroads'
Sanjay Sharma is Dean and Professor of the School of Business Administration at the University of Vermont. He has a background in the private sector prior to academia and has published books and articles on corporate sustainability.