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Competing for a Sustainable World
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Competing for a Sustainable World

Building Capacity for Sustainable Innovation 

Sanjay Sharma
July 2014   216+xvi pp   234 x 156 mm  
paperback   ISBN 978-1-78353-122-6   £25.00  

Alternative formats: hardback   eBook (ePub)   eBook (PDF)


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Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines the process that managers can undertake to effectively and successfully implement a strategy that will help them achieve competitive advantage through sustainable innovation of products, services and business models.

Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services and business models.

Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services and new markets, and; promote competitive imagination of future products, services, and business models.

Preface

Chapter 1: What is a Sustainable Organization?

Chapter 2: Identifying Salient Sustainability Issues

Chapter 3: Sustainable Strategy and Competitive Advantage

Chapter 4: Building Logic: Core Business Proposition and Sustainable Value

Chapter 5: Building Motivation: Opportunity Framing of Sustainability Challenges

Chapter 6: Building Capacity: Critical Capabilities for Sustainable Innovation

Chapter 7: Sustainable Innovation at the Base of the Pyramid

Chapter 8: No Business is an Island

  
PRAISE

Sanjay Sharma's book is so important and could not come at a more important time . . . [It] effectively integrates the work on stakeholder assessment, opportunity framing and capability building into the sustainable business context and offers new and important guidance to firms on how to effectively develop and implement sustainable business strategies. It summarizes a lifetime of experience and perspective that others in this emerging field will find very useful and important.
Stuart L. Hart, S.C. Johnson Chair Emeritus in Sustainable Global Enterprise, Cornell University; author, 'Capitalism at the Crossroads'