The Past, Present, and Future of Alliances for Sustainable Capitalism
David Grayson and Jane Nelson20% discount on this title
January 2013 414+xxii pp 234 x 156 mm
"an indispensable guide to the role played by business-led coalitions in generating and disseminating socially responsible business practices ... written by two seminal figures in the field" - John Ruggie
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Video: interview with author David Grayson short clip | full version (look for “Book Interview”)
The significance of business-led corporate responsibility coalitions is indisputable. The WBCSD has 200 member companies with combined annual revenues of US$7 trillion; the UN Global Compact has almost 8,000 corporate members, over two-thirds of them from developing countries. It is estimated that there are more than 110 national and international generalist business-led CR coalitions. But there is now urgent need for informed and balanced analysis of their achievements, their progress and their potential.
Why did these coalitions start and grow? What have been their impacts? Where are they heading now? Where should they be going? What is the future? In a period of austerity, the business and public sector must decide whether funding these coalitions is a priority.
To meet current crises, there will have to be a great deal more business involvement; but efforts of individual corporations will not be sufficient. There is also a need for far more collective action among companies and more collaborative action between different sectors of society. Business-led CR coalitions with their decades of convening experience could play an important role in this process – if they are fit for purpose going forward.
Authors David Grayson and Jane Nelson have been actively involved in such coalitions for decades. In Corporate Responsibility Coalitions they first explore the past, present and future of these coalitions: the emergence of new models of collective corporate action over the past four decades; the current state of play, and the increasing number, diversity and complexity in terms of how they not only network with each other but also engage in a much broader universe of institutions that are promoting responsible business practices. In addition, the book provides in-depth profiles of the most strategic, effective and long-standing coalitions, including: Business for Social Responsibility; Business in the Community; CSR Europe; Instituto Ethos; International Business Leaders Forum; the UN Global Compact; and the WBCSD.
This book will be required reading for key supporters and potential partners of such coalitions in companies, governments, international development agencies, foundations, non-governmental organisations, academic institutions and think-tanks. It also aims to inspire a future generation of leaders to be more aware of the role of business as a partner in driving more inclusive, green and responsible growth, and to help them develop new types of leadership skills so that they can be effective in finding multi-stakeholder solutions to complex and systemic challenges.
This book is an indispensable guide to the role played by business-led
coalitions in generating and disseminating socially responsible business
practices. Written by two seminal figures in the field, it provides a
comprehensive overview of what these coalitions have, and have not, achieved in
aligning markets with the broader goals of social and environmental
sustainability. It points to what needs to happen next if we are to get from
here to there. Highly recommended for all who care about these issues – and
John Ruggie, Berthold Beitz Professor in Human Rights and International Affairs, Harvard Kennedy School of Government
I learned new things from this interesting and thorough review. Corporate
responsibility coalitions are globally important: this book covers
comprehensively the past, the present, and the challenges for their
Sir Mark Moody-Stuart, Chairman, Global Compact Foundation
Corporate Responsibility Coalitions both captures the richness and
diversity of a unique social movement as well as offering an exciting future
vision of what more these coalitions could do. Anyone interested in the role
that business can play to help tackle global problems will study carefully the
agenda for action.
Dame Julia Cleverdon DCVO, CBE, Vice President, Business in the Community, UK
David Grayson and Jane Nelson’s Corporate Responsibility Coalitions
lifts up a much-overlooked aspect of business coalitions as a critical feature
of the evolving role of business in society. While providing a rich history of
the development of these coalitions and in-depth case examples, the book’s real
value lies in its analysis of what is driving these coalitions at this point in
time, and the potential they have in resetting corporate responsibility in the
era ahead. Corporate Responsibility Coalitions opens up some new
thinking about the role of business, and coalitions’ collective opportunity to
co-create shared innovation just in time to provide the business community with
a potent instrument for building sustainable business.
Bradley Googins, Former Director, Boston College Center for Corporate Citizenship; Senior Visiting Fellow, Deusto University, Business School Bilbao, Spain
Corporate responsibility coalitions play a vital role in helping businesses
like ours accelerate the pace of change and engage our employees in
sustainability. Responsible business is not just a moral imperative; it is
essential to be a part of the solution, and core business engagement is
fundamental to retain our license to operate.
Francesco Vanni d’Archirafi, CEO, Citi Transaction Services
Corporate Responsibility Coalitions is an important and necessary
read for those who lead, practice, teach, and influence corporate behavior.
David Grayson and Jane Nelson tell a story that too few know: the story of
corporate-led coalitions and the role they played and continue to play in
redefining the role of business in society. It is a story of social innovation
at its best. Our future depends on understanding the complex relationships and
breakthrough interactions that allowed the environmental and social gains over
the last 30 years to be realized. Understanding these powerful coalitions and
learning as much as we can from them will be essential in creating a more just
and sustainable world.
Cheryl Y. Kiser, Executive Director, The Lewis Institute & Babson Social Innovation Lab, Office of the President, Babson College
Two of the most experienced practitioners in the field have compiled a
40-year survey of business-led coalitions – now numbering some 110 – that
promote corporate social responsibility. With a panoramic overview of the field,
covering the past, surveying the present, and setting an agenda for the future,
this comprehensive volume makes the case for collective business action and a
“coalition methodology” as an effective means for tackling some of the world’s
most challenging problems. In-depth profiles of 12 of these coalitions document
impact and lessons learned as well as potential paths forward. An invaluable
resource for anyone interested in the collaborative aspects of
Steve Lydenberg, Founding Director, Initiative for Responsible Investment, Harvard Kennedy School of Government
This is a challenging book. It reveals companies voluntarily cooperating to
promote sustainability and ethical behavior. It thus throws out a challenge to
our simple economic models, which treat companies as myopic profit maximizers.
This “counterfactual” study deserves debate amongst economists
David Pitt-Watson, Founder and Former Chair, Hermes Equity Ownership Service
Jane Nelson and David Grayson have been part of the vanguard of corporate
social responsibility for decades. In this book they explore collective business
action and wrestle with critical questions of leadership, governance, and
resource mobilization. We should all applaud their extraordinary thought
leadership and contribution to this field.
Michele Kahane, Professor of Professional Practice, Milano School of International Affairs, Management and Urban Policy
PART I. The Past: The emergence of new models of collective business leadership
1. The rise of the corporate responsibility movement
2. The definition of business-led corporate responsibility coalitions
3. The evolution of business-led corporate responsibility coalitions
4. Global trends and motivations driving the growth of corporate responsibility coalitions
5. The leadership role of individual champions, companies and foundations in building the coalitions
PART II. The Present: Assessing the impact of coalitions today
6. The number and diversity of corporate responsibility coalitions
7. Coalitions as part of a broader ecosystem promoting responsible business
8. The key roles of corporate responsibility coalitions
9. How coalitions organize themselves
10. Networking among the coalitions
11. Assessing the impact of coalitions
PART III. The Future: The leadership challenge for corporate responsibility coalitions
12. The need for greater corporate responsibility and collective
13. An agenda for action for corporate responsibility coalitions
14. Are corporate responsibility coalitions fit for the future?
15. Recommendations and conclusion
PROFILES OF LEADING CORPORATE RESPONSIBILITY COALITIONS AND SUI GENERIS ORGANIZATIONS
1. Business for Social Responsibility
2. Business in the Community
3. CSR Europe
4. Instituto Ethos
5. International Business Leaders Forum
6. Maala–Business for Social Responsibility
7. National Business Initiative for Growth, Development and Democracy
8. Philippine Business for Social Progress
9. World Business Council for Sustainable Development
10. World Environment Center
11. United Nations Global Compact
12. World Economic Forum
Appendix 1. Corporate responsibility time-line
Appendix 2. Research methodology
Appendix 3. GlobeScan coalition survey and survey respondents
David Grayson is Director of the Doughty Centre for Corporate Responsibility at Cranfield University. He is a Contributing Editor to The Corporate Citizenship Briefing (www.ccbriefing.co.uk) and a regular columnist for Ethical Corporation (www.ethicalcorp.com ).
Jane Nelson is Director of Harvard Kennedy School’s Corporate Social Responsibility Initiative, a nonresident Senior Fellow at the Brookings Institution, and a Senior Associate of Cambridge University’s Programme for Sustainability Leadership.