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The Three Levels of Sustainability
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The Three Levels of Sustainability

 

Elena Cavagnaro and George Curiel
January 2012   310+xviii pp   234 x 156 mm  
paperback   ISBN 978-1-906093-68-6   £21.95  

Alternative formats: eBook (PDF)


Bestseller

Review copies   Inspection copies
The missing link in current debates around sustainability.

Preview samples   Introduction  Introduction to Part I  Introduction to Part II  Introduction to Part III

This book aims to provide the missing link in current debates around sustainability. The role of business, governments, NGOS and multilateral institutions are widely covered and many books discuss their possible actions, strategies and roles. But all of these organisations are made up of individuals. And it is individuals who will need to steer society and organisations toward a more just and equitable world.

The book takes a holistic approach to sustainable development. The authors argue that this approach starts and ends with the human being. They believe that the personal dimension of sustainable development has been neglected and that it is clear that sustainable societies cannot be achieved without committed individuals who are convinced of the need to be part of the sustainability project.

The authors frame their ideas around the Three Levels of Sustainability (TLS) framework which they argue addresses at least some of the weaknesses inherent in a fragmented approach to sustainability. Their approach encompasses societal, organisational and individual levels; and, by looking through the lens of how sustainability has evolved, provides a roadmap for producing the kind of leaders necessary for sustainable development in all of its dimensions – people, planet and profit. The focus on how the individual can contribute to these three dimensions is unique.

To arrive at this multi-level and multi-dimensional framework, the book introduces and analyses theories from sustainable development, corporate social responsibility and personal leadership and systemically looks for linkages between them that are useful for sustainability.

This framework is placed firmly in its historical context. The authors are highly literate about the development and interpretations of sustainability and bring us to their current position via informed discussions on the history of economics, business-and-environment, social development, the corporation and the profit principle, CSR, and measurement and reporting.

The book has been designed as both a text for students as well as those already in management and leadership positions in the private, public or non-profit sectors and will also prove invaluable to those wishing to familiarise themselves with sustainability.

  
REVIEWS

The Three Levels of Sustainability approaches the topic from a slightly different angle than the now familiar areas of the economy, society and the environment by focusing on society, organisations and leadership. By covering a wide range of angles combined with its interdisciplinary approach it thereby places the challenge in a context that also stretches beyond the familiar culprits of highly developed countries and their governments.

… The book is likely to appeal to those working in managerial positions and those aspiring towards leadership such as business students, but its generally accessible bibliography also implies that it might appeal to a wider public, particularly to those who might not show much general interest in the often business-unfriendly literature surrounding sustainability. The fact that climate change plays a minor role, or rather a role among many concerns within each of the three levels, also points towards a less politically laden or ideological approach to sustainability.

The referenced literature covers several well known scholars, including many economists, environmentalists (in its broadest sense) and psychologists, but also other thought provoking publications that are more widely in the public domain. The book also strikes a good balance between text/narrative and separate explanatory boxes. This proves very useful for novices as well as for experts who could do with refreshing their knowledge without the need to look up key terms or case studies.

Several thought-provoking and sometimes controversial quotes lay the foundation for an interesting debate surrounding the role of organisations and their leaders in a resource constrained world. The primary focus on these generally under-researched players in the global economy in relation to sustainability provides a fresh approach to the dilemma of shrinking capacities and the responsibilities of nation states to deal with environmental and social concerns. Social responsibility hereby encapsulates both organisations and individuals, as both need to be convinced of the requirement to become more sustainable. However, it does not point towards corporations as barriers to sustainability but rather highlights the reasons underlying highly varied corporate approaches to environmental, social and economic wellbeing. By contrasting business models based on diverse intellectual backgrounds ranging from Keynes to Friedman, this book also takes a more objective stance on profit and the pursuit thereof than would normally be expected from a book with this title.

The book is intended to challenge the inherently weak and fragmented contemporary approach to the debate surrounding sustainability by making use of familiar but revisited concepts of corporate social responsibility, sustainable development and personal leadership. These three levels of sustainability are intended to embed sustainability through compassion and decreasing egocentrism, making each person a potential leader.

The Three Levels of Sustainability is … a compelling read. As a student text-book, it provides a great overview of various discussions and trends that are difficult to find in such a compact yet well researched format. Overall, Cavagnaro and Curiel provide a solid contribution to the discussion surrounding organisations by making a strong argument for the economisation of sustainability and vice versa.

Colin Nolden, Geography, College of Life and Environmental Sciences, University of Exeter in Environmental Values 22.3 (June 2013)

  
PRAISE

The Three Levels of Sustainability is an extremely rich exploration of all major issues in (managing) sustainability, based on relevant and contemporarily dominant theories on the subject as well as on the day-to-day practice of sustainability efforts that firms worldwide undertake.

The work offers a comprehensive, well-balanced treatise of the many sides of sustainability. It builds on a variety of sciences that are integrated in a unique synthesis. The broadness and the depth of issues discussed make this book a real holistic approach to an issue for which the only appropriate approach is holism in its true sense of the word.

It offers a refreshing interpretation of sustainability by including innovative viewpoints. The attention paid to “the individual level” of sustainability and to “leadership for sustainability” invites the authors to highlight elements of sustainability that so far have largely been neglected or underexposed in the sustainability literature.

The reader enjoys the clarity of the arguments, the logic of the reasoning, and above all the invitation to interpret sustainability in a nuanced way.

The book confronts the reader with the multiple dilemmas faced by managers who are searching for sustainability, but at the same time offers theoretically sound and workable approaches to reconcile the conflicting demands that result from the dilemmatic nature of the search for sustainability.

This book should be on the bookshelf of any management practitioner or management researcher with a genuine interest in sustainability. And if I were to pick a textbook for a course on sustainability or corporate social responsibility The Three Levels of Sustainability would definitely be my first choice.
Prof. Dr Aimé Heene, Ghent University, Antwerp University, College of Europe Bruges

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This is the most comprehensive analysis of sustainability that I have ever read. The book goes deep into the historical origins of the concept of sustainability and shows how it gradually emerged against the dominant material forces and intellectual streams of the last century. The three levels that the authors describe – society, organisations, persons – are battlefields where the supporters of sustainability had to fight against the promoters of unconstrained growth, myopic profits and uncaring individualism. The fight is still going on, and the book succeeds in making the ideals of sustainable development stronger by laying down the hard facts that make it the only option for our future.

The authors masterfully weave together contributions from different lines of thought, avoiding simplistic views and doing justice to the complexity and the many facets of the issues. They also open new perspectives of research on the micro-foundations of sustainability, looking at the psychological determinants of the concern for others, which has to ignite and accompany the change process in organisations and society. The book combines realism and intellectual precision with hope and a fundamental faith in the possibilities of humanity. It significantly enlarges our vision of sustainability and it is a required read for any thinking person who wants to understand the roots of today’s difficult relationship between the economy and the other spheres of our life.
Nicola Misani, Assistant Professor of Management, Università Bocconi, Italy

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This book confronts us with the self-evident truths that will continue to haunt us as concern grows over the state in which we will leave the earth to our children and their offspring. Fortunately, it also offers a sensible way out. A must-read for leaders and policy advisers of all disciplines.
Paul Comenencia, Diplomat and former Chamber of Commerce Executive

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While politicians and economists are trying to tackle the financial and economic crises of the early 21st century, the awareness increases that fundamental changes are needed for a life-worthy future for the next generations. This book tells us not only where to go but also gives us the roadmap of how to get there. The latter is particularly valuable as the road will be rough and difficult.
Frans N. Stokman, Professor of Social Science Methodology, University of Groningen, The Netherlands

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When it comes to sustainability the most important work today is both deeply personal as well as highly systemic. Elena Cavagnaro and George Curiel capture this very well in their book. They show that sustainable development requires more than new products for niche markets or applying technological innovations. It requires extraordinary individuals who understand how organisations and systems work in order to develop encompassing sustainability strategies.
Andre Nijhof, Associate Professor, MSc in Management Program Director, European Institute for Business Ethics, The Netherlands

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The Three Levels of Sustainability treats the exceedingly difficult topic of sustainability in an integrated, holistic way. The main theme of the text, sustainability, is by now well known and is treated along three dimensions: the need to achieve economic growth, the desire to have equitable social progress to accompany that growth, all the while maintaining a managed, protected environment, which includes attention to the fact that we have been given limited resources on this earth.

Where The Three Levels of Sustainability breaks new ground is in its treatment of these themes at different levels. The book starts with the perspective of society and then of organisations. Ample examples ranging from the VOC (Dutch East India Company) to modern organisations illustrate how corporations have dealt with sustainability questions. The third level is what makes the book unique, namely a discourse on the requirements for individual leadership for sustainability. Attention is also given to the question of various ways of measuring sustainability. The book ends with clear, unambiguous recommendations for individual leadership.

To me, the major achievement of the book is its presentation of complicated and sometimes controversial topics (such as deforestation, climate change and global income distribution), analysed from a variety of different perspectives and disciplines, and yet producing an engaging, readable and practical text.
Alex Mollen MBA, Management Consultant, Curaçao

Foreword
Robbin Derry, Associate Professor of Strategy, University of Lethbridge, Edmonton, Alberta, Canada

 

Introduction

    
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Part 1: Sustainable society

Introduction to Part I

    
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1. The concern for economic growth
2. The concern for the environment
3. The concern for social development
4. Towards sustainable development

Part 2: Sustainable organization

Introduction to Part II

    
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5. The concern for profit
6. More than profit
7. Towards sustainable organizations: Integrating sustainability principles into organizations
8. Towards sustainable organizations: managing, measuring and reporting

Part 3: Leadership for sustainability

Introduction to Part III

    
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9. Many faces of leadership
10. Leadership for sustainability: a three-dimensional approach
11. The path to leadership for sustainability

Epilogue
Bibliography
Index

Photo credit: Dikken & Hulsinga, Leeuwarden (NL)

Elena Cavagnaro was born in 1963 in Rome (Italy). In Rome she completed her undergraduate studies in ancient philosophy. Thanks to a scholarship she was able to continue her studies at the Croce Institute in Naples and at the Vrije Universiteit in Amsterdam where she completed her PhD in 1996. In 1997 she joined Stenden, a University of Applied Sciences in the north of the Netherlands, as a lecturer in business ethics. She renovated the BA curriculum of Stenden Retail Business School, focusing on business and society issues. In 2002 she was appointed senior lecturer in corporate social responsibility, sustainable development, and leadership for sustainability for Stenden Master’s programs. In 2004 she became Stenden Professor in Service Studies. Following her understanding of sustainability as a multi-dimensional and multi-layered concept, her research focuses on issues where the organizational level meets the society level or the individual the organizational.
George H. Curiel is a native of the island of Curaçao. He has served as Director of the Department of Development Cooperation for the government of the Netherlands Antilles and National Authorizing Officer for the European Development Fund. He has been involved as advisor in areas related to economic and social development, tourism development, development cooperation, and constitutional affairs, and has chaired or participated in numerous boards, working groups, and committees. After retiring in Curaçao in 2000, he lived in the Netherlands and worked as a part-time lecturer and advisor at the Stenden School of Graduate Studies. He earned a Master’s in economics at Yale University, and his BSc in business administration at the University of the Netherlands Antilles in Curaçao. As a freelance advisor, he continues to consult with governments and organizations in search of new horizons and strategies for a more sustainable development path.