A Special Issue on Managing by Design
edited by David Cooperrider and Ronald Fry
May 2010
104 pp
248 x 171 mm
journal
ISBN 1470-5001
£25.00

Let’s face it: corporate citizenship is not normally the
‘go to’ discipline for those leaders aiming to inspire, delight, re-frame the
game and generate business-uplifting innovation. But all of that may be
changing, say the authors of this special issue of the
Journal of Corporate
Citizenship
, as business is embracing
design thinking as the
next frontier in competitive advantage and as corporate citizenship is rapidly
emerging as a catalyst for unexpected, disruptive business
innovation.
Table of Contents
Editorial: Design-Inspired Corporate Citizenship
David Cooperrider and Ronald Fry, The Fowler Center for Sustainable Value, Weatherhead School of Management, Case Western Reserve University, USA

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World Review: October-December 2009
Jem Bendell, Associate Professor, Griffith Business School, Ian Doyle, Associate, Lifeworth, and Nicky Black, Independent Corporate Citizenship Research Consultant
Turning Point. Managing-as-Designing in an Era of Massive Innovation: A Call for Design-Inspired Corporate Citizenship
David Cooperrider, Case Western Reserve University, USA
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Turning Point. How Might Design Catalyse Massive (Positive) Change?
Peter Coughlan, IDEO LLC, USA
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Turning Point. Are We Doing the Right Thing? Leadership and Prioritisation for Public Benefit
Jason Pearson, Independent Consultant, USA
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Aftermarkets: The Messy Yet Refined Logic of Design
Rebecca Henn, University of Michigan, USA
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Appreciative Surprise: Strategic Approach to Generating Reflexive Responses to Meet the Challenges of 21st-century Corporate Citizenship
Elizabeth Johnston, University of Phoenix, USA, and Anthony Kortens, Envision International, USA
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Sustainable Industry Creation: A Case Study of the Birth of the Organic Cotton Industry and its Implications for Theory
Vijay Sathe, Peter F. Drucker and Masatoshi Ito Graduate School of Management, USA, and Michael Crooke, Former CEO of Patagonia, USA
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What Might Corporate Citizenship Look Like in a Government Organisation? The Potential for a Human-Centred Design Approach to Foster Corporate Citizenship
Nina Terrey, University of Canberra, Australia
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