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Stakeholder Identification in Sustainability Entrepreneurship: The Role of Managerial and Organisational Cognition
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Stakeholder Identification in Sustainability Entrepreneurship: The Role of Managerial and Organisational Cognition

 

Lutz E. Schlange, University of Applied Sciences Eastern Switzerland
February 2009   20 pp   248 x 171 mm  
article   £10.00  


This research explores how sustainability-driven entrepreneurs perceive their stakeholder relationships. Entrepreneurial cognition theory has emphasised the need to better understand how individual perception drives the behaviour of entrepreneurs, in general, and their opportunity seeking in the early stages of business formation, in particular. Much of the freedom sustainability-driven entrepreneurs will experience in successfully developing their businesses depends on the appropriate management of stakeholders in support of their business ideas. Therefore, an important research question focuses on how critical stakeholders are identified in this phase. Against the background of entrepreneurial cognition theory, I argue that sustainability-driven entrepreneurs are distinct in the way they deal with this particular task due to the triple-bottom-line nature of their ventures. The article discusses the emergence of sustainability-driven entrepreneurship, develops a revised model of stakeholder identification and proposes a qualitative research design illustrated by a test case.