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Turning Point. Do We Know Enough about Corporate Philanthropy?
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Turning Point. Do We Know Enough about Corporate Philanthropy?

 

Tyron Love and Colin Higgins, Massey University, New Zealand
October 2007   4 pp   171 x 248 mm  
article   £10.00  


Readers of this journal will be well aware of the ambivalence that surrounds philanthropy in discussions of corporate citizenship. This ambivalence raises questions about the state of our knowledge about philanthropy, and the extent to which we fully understand this vexed practice. How much do we really know about the intentions of those giving and the consequences of philanthropy for both the donor and the recipient? To what extent does philanthropy contribute to or detract from the goals of corporate citizenship? While the intentions and motivations of managers are likely to sit somewhere on a continuum with altruism at one end, through varying degrees of reciprocity, to self-interest at the other, much more needs to be understood about the consequences of philanthropy, and how it contributes to community/social development and the work of recipients.