Tyron Love and Colin Higgins, Massey University, New Zealand
171 x 248 mm
Readers of this journal will be well aware of the
ambivalence that surrounds philanthropy in discussions of corporate citizenship.
This ambivalence raises questions about the state of our knowledge about
philanthropy, and the extent to which we fully understand this vexed practice.
How much do we really know about the intentions of those giving and the
consequences of philanthropy for both the donor and the recipient? To what
extent does philanthropy contribute to or detract from the goals of corporate
citizenship? While the intentions and motivations of managers are likely to sit
somewhere on a continuum with altruism at one end, through varying degrees of
reciprocity, to self-interest at the other, much more needs to be understood
about the consequences of philanthropy, and how it contributes to
community/social development and the work of