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Societal Learning and Change
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Societal Learning and Change

How Governments, Business and Civil Society are Creating Solutions to Complex Multi-Stakeholder Problems 

Steve Waddell
10% discount on this title
May 2005   164 pp   234 x 156 mm  
hardback   ISBN 978-1-874719-88-5   £35.00  £31.50  

Alternative formats: paperback


Bestseller

Review copies   Inspection copies

'Societal learning and change' is a way of describing the types of profound and wise changes needed in the way we run our affairs if we are to respond to the scale of environmental and social challenges and opportunities facing us. Its essence involves the ability to create rich relationships that bridge large differences. This is an extremely optimistic book at a time of great pessimism about the huge forces of globalisation and corporate power that seem to be overwhelming us.

"a brave and timely step forward"
Sophie Constance

Constructing roads in Madagascar; forestry along Canada's Pacific Coast; water and sanitation projects in South Africa; community banking in the United States; constructing a new global system for corporate reporting. These all have something in common. They provide great illustrations of the types of profound and wise changes needed in the way we run our affairs if we are to respond to the scale of environmental and social challenges and opportunities facing us. They are examples of 'societal learning and change'. Today, this phenomenon is occurring across industries as diverse as resources extraction, infrastructure development, agriculture and information technology at the local, national, regional and global levels. Its essence involves the ability to create rich relationships that bridge large differences. This book describes this phenomenon for practitioners to help them address issues and develop opportunities more effectively.

Building on the traditions of individual and organisational learning, this book suggests that our challenge is to create learning societies and processes. This involves both change in ourselves as individuals, but also change in the way the three key systems that make up our societies — the political system (government), economic system (business) and social system (civil society) — function by creating more robust interactions that respond to human and environmental imperatives rather than organisational ones.

Societal Learning and Change presents a meta-framework that covers diverse approaches, including corporate citizenship, social responsibility, community development, private-public partnerships, inter-sectoral collaboration and sustainability strategies. It makes sense of all of these by emphasising that they all share the need to change relationships at the societal level and explaining how to do this from a systems perspective. The book helps overcome the conundrum where individual organisations are unsuccessfully trying to achieve big change with their stakeholders. Rather than stakeholder management with an organisation-centric viewpoint, this book describes the importance of taking a stakeholder engagement and issue/opportunity-centric strategy.

Wherever you are, you can make a contribution to shifting the paradigm through a societal learning and change strategy. The critical contribution is creating new relationships between people and organisations that traditionally would not interact but in fact have common interests. When these relationships become meaningful by addressing a problem or developing an opportunity, people begin to learn about each other and develop mutual appreciation and understanding. Often this process is complicated and confusing. People do not use words in the same way even if they speak the same formal language; they do not learn or perceive the world the same way although they may share a common culture; their organisations have diverse goals, resources and weaknesses that make working together problematic. However, it is these very differences that are the source of the value of working together. Societal Learning and Change aims to make it easier to solve differences in order to work together successfully; it does this by identifying some of the differences as sources of tension and opportunity and describing the development processes of building relationships that can produce mutually rewarding innovation that is unimaginable when the relationship begins.

This is an extremely optimistic book at a time of great pessimism about the huge forces of globalisation and corporate power that seem to be overwhelming us. It will be essential reading for students and practitioners in the fields of organisational learning, sustainability, poverty, international development and stakeholder relations.

  
PRAISE

The world faces unprecedented challenges that will require business, government and civil society to work and learn together in ways that have never been needed in the past. This demands bridging gulfs of misunderstanding and distrust that have built up over generations. No one knows how to do this, but a few brave explorers like Steve Waddell are showing the way. Societal Learning and Change provides one of the first comprehensive treatments of the motivations, processes, pitfalls and possibilities for such change. It will be an invaluable guide in building a future we can be proud to leave for our grandchildren.
Peter M. Senge, (senior lecturer) MIT and (founding chair) SoL

In a world so desperately in need of change there is both good news and bad news: a lot of people are thinking big, thinking outside of the box, and they have some really good ideas for change. However, many of these people do not occupy top leadership positions and they do not perceive opportunities to ACT outside of the box. Steve Waddell's remarkable book is for such people. It is about the power of ideas and the power of ordinary people to form creative alliances that will make societal change happen in a big way.
Walter Price, Director, Corporate Programs, Inter-American Foundation

We are on an unsustainable path. Change is essential. This is an important book about how change can happen in a connected world.
Jonathan Lash, President, The World Resources Institute

Steve Waddell offers an original model of how to change the world based on collaboration across business, government and civil society sectors. Change agents in all three sectors need to read this book. You will find Waddell’s message stimulating, empowering and profoundly practical.
Charles Derber, Professor of Sociology, Boston College and Author of Corporation Nation and People before Profit

Steve Waddell is on the leading edge of thinking about what it takes to create change in a networked world. This book is a must-read for practitioners and policy-makers.
Ann Svendsen, Executive Director of the Collaborative Learning and Innovation Group — Centre for Sustainable Community Development, Simon Fraser University, and author of The Stakeholder Strategy

Steve Waddell has a vision for a better world, but shows through a variety of cases that it is already happening. The result is an inspiring mix of optimism and realism. The key to change lies in creating new relationships among unlikely partners. Their joint commitment to addressing a difficult issue opens new spaces for transformative learning. Read this book and you'll want to become part of its story.
Etienne Wenger, Author of Communities of Practice

One of the more interesting but untold stories is the incredible social innovation that is springing up in all corners of the globe in response to globalization. People from all sectors and at all levels of government, business and civil society are increasingly engaged in change that uncovers new approaches to the social, economic and environmental challenges that contribute to building the next generation of our society. Societal Learning and Change is a bold and refreshing book that not only sets a vision and framework, but provides wonderful examples. The case studies alone are worth the price of the book, very rich and very deep examples of this innovation and the processes that are leading this transformation. In a world where globalization continues to upend traditional thinking and is operating at a breathtaking pace, this book provides a much-needed framework and thoughtful reflection that is useful and practical.
Brad Googins, Executive Director, Center for Corporate Citizenship, Boston College

This intelligent, visionary and practical guide unlocks the strategies used by today's most innovative public-private-civic alliances. Waddell shows how these new multi-stakeholder organizations can engineer system-wide and scalable social change. Must-reading for business, government and civic leaders and all those interested and involved in efforts to create a brighter human future.
Hazel Henderson, author of Planetary Citizenship and Building a Win–Win World

Steve Waddell is at the forefront of new thinking about transformational leadership. He deserves to be widely read.
Michael Edwards, Director, Governance and Civil Society, The Ford Foundation

  
REVIEWS

... an impassioned work ...
Social and Environmental Accounting Journal Volume 26 Issue 1

Mr Waddell synthesizes the lessons from ... examples and provides guidance on how other organizations can move away from an adverserial approach and adopt the philosophy that 'we're all in it together'.
The Chronical of Philanthropy, 29 September 2005

By taking a stakeholder engagement and issue/opportunity-centric strategy, the book aims to make it easier to solve differences. It does so by identifying sources of tension and opportunity and describes the processes of building relationships that can produce mutual rewards.
Sustainability Radar, August 2005

SLC is a brave and timely step forward, showing us that we can create solutions through enhanced engagement and the re-framing of issues for the common good.
Sophie Constance, reproduced with permission from ECOS: Australia's magazine on Sustainability, www.publish.csiro.au/ecos

Read the full review


A readable book full of valuable insights.
Long Range Planning Vol. 39 (2006)

1. Responding to crisis and opportunity

    
This item available in PDF format for free download     Download


2. Where does the SLC concept come from?



3. The case studies

Read abstract


4. What is changing?



5. What are the change rationales and motivations?



6. What is the change process?



7. What are the SLC structures?



8. What are the SLC lessons?



9. SLC: a growth industry



Steve Waddell

Photo by Marilyn Humphries
Steve Waddell works as a researcher–consultant–educator, with a focus on issues and opportunities that require large systems change. Often this change involves creating business–government–civil society collaborations or networks; these may be local, national or global. Steve is founder and Executive Director of the Global Action Network Net, which focuses on building capacity of, and knowledge about, Global Action Networks. He also is Senior Associate at Strategic Clarity and the Institute for Strategic Clarity, an adjunct faculty member innovative executive management programme he founded at Boston College, and an Associate of the Collaborative Learning and Innovation group of Simon Fraser University’s Center for Sustainable Community Development.