Identifying, measuring and improving social impact is a significant challenge for corporate and private foundations, charities, NGOs and corporations. How best to balance possible social and environmental benefits (and costs) against one another? How does one bring clarity to multiple possibilities and opportunities? Based on years of work and new field studies from around the globe, the authors have written a book for managers that is grounded in the best academic and managerial research.
It is a practical guide that describes the steps needed for identifying, measuring and improving social impact. This approach is useful in maximizing the impact of different types of investments, including grants and donations, impact investments, and commercial investments.
With numerous examples of actual organizational approaches, research into more than fifty organizations, and extensive practical guidance and best practices, Measuring and Improving Social Impacts fills a critical gap.
I congratulate Marc Epstein and Kristi Yuthas on producing a book that may well prove to be for some readers, especially for leaders in nonprofits, the most valuable they will read this year and perhaps in years to come.
Epstein and Yuthas make sense out of the often confusing world of metrics and performance measurement, offering investors, social entrepreneurs, and donors new perspectives on how to approach the challenge of measurement—and how to convert that challenge into an opportunity! They review a variety of approaches to metrics and give readers the skills needed to go from metrics as measurement to metrics as a tool for creating deeper, more sustained value. A must-have for all leaders serious about maximizing the impact of their organization and capital.
This book is a great resource for anyone working to tackle today’s complex, global social challenges. Epstein and Yuthas help us ask the right questions, create meaningful measures, and adapt nimbly to test our biggest, boldest ideas and determine if they will deliver the right kind of impact.
Too often, donors and investors think of social impact measurement as separate from the ‘real work’ of doing good. Epstein and Yuthas have developed a clear and practical guide to impact measurement—not just how to do it but how to think about it and integrate it into every aspect of your work. Essential reading for anyone looking to move from good intentions to high impact.
By posing the right questions and providing useful frameworks, Epstein and Yuthas take us on an absorbing voyage of the challenges and solutions available in the field of social impact measurement. The book is a valuable resource for investors keen to generate social impact in a thoughtful, rigorous, and transparent manner.
Whether your annual philanthropic contribution is $5,000 or $5,000,000, this book is a must-read to move people out of poverty faster! Epstein and Yuthas provide a unique balance of introspection and global insights to ensure that impact, scale, and sustainability are achieved.
Epstein and Yuthas provide a lucid and compelling framework—a logic model—for investors, civil society actors, corporate leaders, and policy makers to use resources more effectively and yield better social results.
This book is an excellent reference point for social impact investing. Epstein and Yuthas have meticulously researched an impressive cross section of companies, nonprofits, foundations, and individuals to build credible metrics and analytical tools, and they offer useful insights to maximize impact.
Epstein and Yuthas offer a clear and highly accessible approach to measuring and creating social impact. Drawing on a diverse array of examples from around the world, they demonstrate that there are no quick fixes and that systematic measurement is essential.
Measuring social impact is a topic at the top of so many agendas yet with so little real insight about how to make it real, actionable, and meaningful. Measuring and Improving Social Impacts is a practical guide for maximizing and amplifying impact. A must-read for those grappling with how to define and evaluate success.
Although this looks like a thorough guidebook for people starting in the field of social change, it is likely to trigger considerable thinking among those who have been involved in philanthropy and the practice of social change for a long time. The desire to bring about social change is quite simple, but doing something about it can be quite complicated—this book helps you to simplify things to achieve your goals.
Measuring and Improving Social Impacts offers a useful and timely review of the many measurement approaches available to nonprofits, foundations, and impact investors. Epstein and Yuthas provide practical step-by-step guidance along with real-life stories that show how measurement is applied in action and leads to better results.
Part 1: What Will You Invest?
1. The Social Impact Creation Cycle
2. Understanding the Investor
Part 2: What Problem Will You Address?
3. Understanding the Problem
4. Understanding the Investment Options
Part 3: What Steps Will You Take?
5. How Social Impacts are Created
6. Linking Actions to Impacts
Part 4: How Will You Measure Success?
7. Measurement Basics
8. Measurement Approaches
9. Measuring Your Impact
Part 5 How Can You Increase Impact?
10. Social Impact Measurement Maturity
11. Amplifying Your Impact
12. Call to Action
Social Impact Self-Assessment
About the Authors
MARC J. EPSTEIN is Distinguished Research Professor of Management at Rice University in Houston, Texas. KRISTI YUTHAS is Associate Professor of Accounting at Portland State University.
This title is available in the SOL and GOL library collections. More details