Frugal Value

Designing Business for a Crowded Planet

We live in unprecedented times. Climate change and ecosystem collapse are altering our world beyond recognition, and a growing global population is exacerbating the pressure on the resources that power our economies. How should the private sector respond to the new risks and uncertainties of our Crowded Planet?

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called ‘sustainable business’ practices.  Instead, the acute ecological crisis requires an all-round rethink of what business does, and how it does it. This book explores what business responsibility looks like today, and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

Frugal Value provides practitioners and scholars with the perspective and tools they need to design companies that help drive the socio-economic changes so urgently required for a sustainable and just world. 

“A book that is unique and much needed…The title will present a new concept, but it is an important one, which I hope will be accepted into common parlance.” 

Professor Neva Goodwin, Co-Director of the Global Development and Environment Institute, Tufts University

CARINA MILLSTONE is a UK-based sustainability professional and campaigner. She founded The Orchard Project and currently serves as the Executive Director of Feedback Global. 

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