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CSR and Sustainability

From the Margins to the Mainstream: A Textbook

Edited by Michael Hopkins

Corporate Social Responsibility (CSR) is steadily moving from the margins to the mainstream across the spectrum of private companies, NGOs and the public sector. It has grown from being a concept embraced by a small number of companies such as The Body Shop in the early 1990s to a widespread global movement. At its weakest level, it is represented by a few philanthropic gestures by organizations but, when applied in its most complete form, it can steer the organization or sector to deliver a fully fledged, system-wide, multi-stakeholder operation, accompanied by multiple types of certification.

For the first time, a book brings together key issues relating to CSR as they apply to different aspects of business; it is not another generalist title about CSR. Michael Hopkins, a leading expert in the field, is joined by a number of outstanding contributors to the book, to explain how CSR has evolved since the 1990s and to offer ground-breaking insights and practical and specific applications of the concept. For example, Mervyn King explains Integrating Reporting, Deborah Leipziger looks at the laws and standards for CSR, Branding and the Supply Chain, George Starcher provides a framework for Socially Responsible Restructuring, and Adrian Henriques explores Social Accounting and Stakeholder Dialogue.

… A valuable textbook that serves as a guide for practitioners and an initial eye opener for younger scientists starting their careers in the areas of CSR and sustainability. To that end, the textbook is a useful, essential, and must-read for students, newcomers, and practitioners.

Journal of Sustainable Development; Vol. 9, No. 5; 2016 on 12 Oct 2016 Cesar Poveda

CSR professionals have over the past decade been struggling to find the “right approach”. Although there is no quick fix solution, this book certainly affords guidance as to the issues companies should consider in embarking on a sustainable path. A good read.

Christine Batruch, VP Corporate Responsibility, Lundin Petroleum, SA

As you would expect from the expert author, this textbook on CSR contains both breadth and depth in terms of concepts and practice. It is essential reading both for newcomers to the field as well as seasoned practitioners and academics. This book will serve well as both a textbook and a reference book. The selection of contributors is impressive and represents a diverse spectrum of viewpoints and experiences that will augment the current and future research and practice of CSR.

Archie B Carroll, Professor Emeritus, Terry College of Business, University of Georgia

I was simply fascinated about this book. The moment I saw it, I started reading and could not stop until the evening. This book is both necessary and timely, as it enriches the European discussion on CSR that somehow got a little out of hand. It puts things back in perspective and by the contribution of world class authors, all experts in their fields, Michael has put together a very readable and understandable textbook that will remain a source of inspiration for academics, business and politicians alike for many years.

Dr Thomas Osburg, Director of Europe Corporate Affairs, Intel Europe Corp.

I am a great supporter of social responsibility in football and am happy to see that Michael has developed a strategy for social responsibility. Not only does the book provide a roadmap for CSR but it also shows how CSR could be applied to football.  

In the wider context, football is watched by an estimated 3.5 billion or half the world's population. Football bodies such as FIFA are increasingly aware of the role of its social responsibility because young people take as role models not only the players but all those involved in the game. 

As such, football, and FIFA in particular, can be a strong player in bringing improvement to our societies. Michael looks at all stakeholders of football; they include both internal ones in management, and the coaches, owners and players, as well as external ones such as fans, local communities, media and government. Football crosses all boundaries and spectators can see the rainbow coalition of the players in many of the world's top clubs, thereby giving a platform for increasing diversity and anti-racism in society.

We saw, too, in the 2014 Brazil World Cup that ruling bodies such as FIFA cannot ignore social issues such as widespread poverty, corruption and impunity when building luxury stadiums for a few that then stay as monuments and are sometimes disused once the games are over. The stakeholder model that Michael has developed, and that can be applied to football institutions, provides a powerful basis to address not only issues within the game of football but also wider issues in our societies.

Jerome Champagne, former Under-Secretary General , FIFA

A terrific book with state of the art thinking about corporate social responsibility.

Ed Freeman, Professor, Darden School of Business, University of Virginia

This book on CSR is a functional and business-like guide on CSR operational strategies. As an independent Director on various companies in a country where CSR is statutorily mandated, I find its practical outlines extremely helpful. It’s a must-read.

Yoginder Alagh, Chancellor of the Central University of Gujarat and former Director of Tata Chemicals

Michael has edited and published an invaluable treatise on Corporate Social Responsibility that will be a classic for a long time. He has clearly and boldly embedded a comprehensive and thought-provoking framework for asserting CSR in every institution in society.

George Njenga, Dean and Vice Chancellor (Research), Strathmore Business School

It has always made business sense to listen to customers and to be a good neighbour. This book charts the way in which the Corporate Social Responsibility movement has helped businesses understand what is needed, measure what is achieved, and talk about their wider role. It is a good resume of a large and complex field of activity.

John Redwood, businessman, former Head of the Prime Minister's Policy Unit and MP, UK

I am especially pleased to recommend to every decision-maker in private or public life this outstanding book as a holistic work that will enhance our understanding of the responsibility –as well as the opportunities- that corporations have as part of our global society. I have admiration for Michael and the other authors for a unique achievement and our sincere appreciation for their contributions towards a better understanding of shared responsibilities towards the future. The maxim ‘CSR is always good business for a corporation’ is certainly true and the UN encourages academia to plant that seed as early as possible in someone’s career. Michael will definitely galvanize many people in the classroom and in the boardrooms, as well as in the Cabinet rooms of many nations.

 

Alex Mejia, Director, Manager of UNITAR’s Decentralized Cooperation Programme and former Vice Minister of Economy for the Republic of Ecuador

List of figures, tables and boxes

Comments on this book

Acknowledgements

Glossary and definitions of main CSR terms

Part I The theoretical dimensions of CSR
1. Introduction and summary of book
Michael Hopkins

2. CSR and sustainability
Michael Hopkins

3. CSR and international development
Michael Hopkins

Part II: CSR in practice
4. CSR and business ethics
Michael Hopkins

5. CSR measurement and impact analysis
Michael Hopkins
Enrique Torres

6. CSR, social accounting and stakeholder dialogue
Adrian Henriques

7. Small business social responsibility
Vivek Soundararajan and Laura Spence

8. Responsible enterprise restructuring
George Starcher

9. CSR, branding and supply chains: Laws, voluntary standards and verification
Deborah Leipziger

Part III: Business and CSR in society
10. Business and human rights
Olga Lenzen

11. Labour, employment and CSR: The need for a planetary bargain
Michael Hopkins

12. The business case for CSR: Estimating future earnings and impacts of CSR projects
Jacques Bogh

13. Socially responsible investment (SRI)
Julian Roche

14. CSR and sustainable development in practice: Examples from Bangladesh, Sri Lanka, India and Kenya
Michael Hopkins

15. CSR in the oil and gas sector
Tom Stephens

Part IV: Strategic Corporate Social Responsibility
16. Practical implementation of strategic CSR
Michael Hopkins
Adrian Payne

17. How is traditional business strategy linked to CSR?
Abby Ghobadian
Michael Hopkins

18. Integrated reporting
Mervyn King
Michael Hopkins

19. Leveraging your CSR initiatives: Strategic communication to build your reputation with key stakeholders
Lawrence Gikaru

20. In conclusion
Michael Hopkins


About the author

About the contributors

MICHAEL HOPKINS is CEO of MHC International Ltd (MHCi) a research and advisory company on CSR and has held a number of professorships (Middlesex, Brunel, George Mason University). 

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