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Case Studies in Sustainability Management

The oikos collection Vol. 3

With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create economic capital while developing social and preserving natural capital.

Case studies can be important tools for creating learning processes on different levels – students are forced to struggle with exactly the kinds of decisions and dilemmas managers confront every day. In this reflection of reality, the values and goals of the student are systematically challenged. This can be especially valuable in the context of sustainability management – organisations are now continually forced to value the different aspects of sustainability and their interrelations: How do social issues impact the economic bottom line? How can an environmentally sound strategy create a positive impact on employee motivation and thus have measurable impact on economic performance? What comes first and why?

This third collection of oikos case studies is based on the winning cases from the 2010 to 2013 annual case competition. So what makes an excellent case in sustainability management? These cases have been highly praised because they provide excellent learning opportunities, tell engaging stories, deal with recent situations, include quotations from key actors, are thought-provoking and controversial, require decision-making and provide clear take-aways. 

These cases are clustered in three different sections: “Large Corporations and Corporate Sustainability Dilemmas”, “Managing Stakeholder Relations” and “Sustainability as a Source of Differentiation Strategies”.

Case Studies in Sustainability Management will be an essential purchase for educators and is likely to be a widely used as a course textbook at all levels of management education.

Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.

This is a set of excellent, well-documented, timely, and well-crafted cases which will help instructors and students to grasp the nuances of social enterprise and social innovation as promoted and practiced in various sectors of societies across the planet.

Emmanuel B. Raufflet, Associate Professor, Department of Management. HEC Montréal

Use these cases in your courses! They will lead to passionate discussions about real-life dilemmas; they will force us to get our feet on the ground and sharpen our minds. Hopefully they will also help future managers to build better companies and a better, more sustainable world.

Daniel Arenas, Associate Professor, Department of Social Sciences. ESADE Business School


List of contributors

Foreword. Case Studies and Experiential Learning 
Prof. Dr. Thomas Dyllick


Part I: Large Corporations and Corporate Sustainability Dilemmas

1. Embedding Sustainability At Novo Nordisk: The Compassion Vs Competitiveness Dilemma
Debapratim Purkayastha and Adapa Srinivasa Rao

2. Walmart: Love, Earth 
Craig Smith and Robert J. Crawford

3. Sustainable Development at PepsiCo 
Debapratim Purkayastha and Adapa Srinivasa Rao

4. Florida Ice & Farm: Sustainability Champion from an Emerging Economy 
Andrea Prado, John Ickis, and Ximena Garcia

5. Protecting Our Oceans: Sustainability at Holland America Line 
Murray Silverman

Part II: Managing Stakeholder Relationships

6. Hunghom Peninsula in Hong Kong (A), (B) & (C): A Realistic Call for Corporate Social Responsibilities 
Terence Tsai and Shubo Philip Liu

7. Modernizing Dharavi: If you build, will they come?
Abhijit Roy and Mousumi Roy

8. Lululemon`s commitment to the environment: A tangle of seaweed, suppliers, and social responsibility 
Andrea Erin Bass and Rebecca J. Morris

Part III: Sustainability as a Source of Differentiation Strategies

Burgerville: Sustainability and Sourcing in a QSR Supply Chain 
Darrell Brown, Phil Berko, Patrick Dedrick, Brie Hilliard and Joshua Pfleeger

Portland Roasting Company: Farm Friendly Direct 
Madeleine Pullman, Greg Stokes, Gregory Price, Mark Langston and Brandon Arends

Chipotle Mexican Grill, Inc.: “Food With Integrity” 
Ram Subramanian

About the oikos Case Writing Competition


List of the Award Committee Members

Short Biography of the Award Committee Members.

About oikos

About the editor

JORDI VIVES GABRIEL is responsible for the oikos Cases Programme, which involves the management of the oikos Case Writing Competition as well as the publication of the oikos Case Quarterly.

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