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Case Studies in Social Entrepreneurship

The oikos collection Vol. 4

Edited by Michael Pirson

This book is an essential resource for the increasing number of facilitators who wish to help students learn about the promise and pitfalls of social enterprise. The oikos-Ashoka case competition for social entrepreneurship was conceived in 2007 as a way to help find great material and case studies in this emerging field.

This fourth collection of oikos case studies is based on the winning cases from the 2010 to 2014 annual case competitions. These cases have been highly praised because they provide excellent learning opportunities, tell engaging stories, deal with recent situations, include quotations from key actors, are thought-provoking and controversial, require decision-making, provide clear take-aways and are all supported by teaching guidance and comprehensive teaching notes available to faculty.

This new volume of social entrepreneurship case studies highlights cases from around the globe authored by teachers from around the globe. The selected cases span many industries and geographic contexts; nevertheless, they are connected by a shared ambition: to highlight the power of entrepreneurship to solve social problems.

The cases are clustered in three different sections: Socially oriented Enterprise Cases – Health and Fair trade, Ecologically oriented social enterprises, and Corporate Social Entrepreneurship. Case Studies in Social Entrepreneurship will be an essential purchase for educators and is likely to be a widely used as a course textbook at all levels of management education.

Greeting 
Michael Pirson, Editor

List of contributors

Foreword
Marina Kim, Executive Director, Ashoka U

Introduction 
Michael Pirson, Editor

Part 1: Socially-oriented enterprise cases – health and fair trade

1. Ndlovu: The clock ticks 
Charles Corbett and Sarang Deo

2. wellcome: Growth of a social enterprise 
Magdalena Kloibhofer

3. Madecasse: Competing with a 4x Fairtrade business model 
R. Scott Marshall, Darrell Brown, Bex Sakarias and Min Cai

Part 2: Ecologically oriented social enterprises

4. Bio-Vert: Green to what limit?
Raymond Paquin, Catherine Bédard and Geneviève Grainger

5. TerraCycle  
Jan Lepoutre

6. Tropical Salvage: From recession to expansion
R. Scott Marshall, Lisa Peifer, Erin Ferrigno

7. Husk Power Systems: Lighting up the Indian rural lives
Manish Agarwal and D. Satish

8. Better Place: Shifting paradigms in the automotive industry
Dror Etzion and Jeroen Struben

Part 3: Corporate Social Entrepreneurship case studies

9. How to establish and manage a social business at the bottom of the pyramid: The case of OSRAM in Africa
Pia von Nell

10. Vodafone's M-PESA (A): “Unusual innovation” — from a corporate social responsibility project to business model innovation
Loic Sadoulet

About the oikos Case Writing Competition

Concept

List of the Award Committee Members

Short Biographies of the Award Committee Members

About oikos

About the authors

MICHAEL PIRSON is a founding partner of the Humanistic Management Network, an organization that brings together scholars, practitioners and policymakers around the common goal of creating a 'life-conducive' economic system. 

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